By avoiding
the IPO route, the deal becomes “more independent of capital market
conditions,” said Siemens. As an independent company, Osram will have access to
more flexible financing options.
However,
Siemens wants to retain a level of control in its subsidiary; Siemens AG will
hold 17% of shares in the devolved Osram, while the Siemens pension fund will
hold 2.5%. If the deal is approved by a 75% majority at the Annual
Shareholders’ Meeting on January 23, 2013, then Siemens’ shareholders will
receive one Osram share for every ten Siemens shares.
The
discussion to make Osram a separate company has been going on for a couple of
years. Siemens announced in March 2011 that it would conduct an IPO in fall of
that year. The IPO was delayed due to the state of market – both the lighting
market and the overall global climate – and then subsequently cancelled.
Osram is
the world’s second-largest lighting company, behind Philips, and has annual
sales of around EUR 5 billion.
While
getting ready to split from Siemens, Osram is already under a major restructuring
program involving the loss of thousands of jobs. The aim is to save a total of
EUR 1 billion by 2015.
The job
losses, both in Germany
and internationally, are mostly via the closure of manufacturing plants that
make products that are reaching the end of their product lifecycles.
But
elsewhere, Osram is investing in its capabilities to manufacture products using
newer lighting technologies – or, in its own words, “building up capacities in
future-oriented business areas.” This reflects the changes being seen
throughout the lighting industry.
For
example, Osram has inaugurated a new halogen production line at its Eichstättlocation,
and construction of a second line is already underway.
The company
also plans to invest “a low three-digit million euro figure” over the coming
years in its LED assembly plant in the Chinese province of Jiangsu .
This plant will manufacture products for key segments of the Chinese market and
the entire Asia region. In five years’ time,
Osram expects this region to account for around half of the global
general-lighting market.
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